As Jon Stewart so aptly put it, from its title Chris McDougall’s Born to Run is either about sprint racing or a primitive tribe in Mexico that run everywhere. Turns out it is about the latter and the rest of the Daily Show interview with the author caused me to buy it right away.
It is a great book and certainly not something I would normally read. It is about the Tarahumara, a reclusive tribe who live in Mexico’s Copper Canyons and pretty well run everywhere. It ties this in to the whole industry of endurance ultra-marathon runners which was a short step to link in with the notion that Nike has done running harm (with cushioned impact changing the way people run in a way that causes more injuries). And if that isn’t enough: it turns out that humans as a species owe their existence to running. All this mixed in with a great tales, or series of tales. You could do worse than running down to your bookstore to buy this one.
Core Economics 
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