… it sometimes is pretty impossible. Today, Apple rejected Sony’s eBook Reader application. Why? Because it did not include an ‘in app’ purchase option and instead, like Kindle, Nook, Borders etc etc, took you to a browser and Sony’s site to purchase books. To be sure, ‘in app’ purchasers are much better from a consumer point of view which is why every eBook reader itself offers that. It was Amazon’s big innovation with the Kindle.
But up until now, if a developer puts an ‘in app’ purchase option into an app and the purchase is made through iTunes, then Apple took a 30% cut. So it shouldn’t be any surprise that this will be an issue for booksellers. Of course, if they can still offer the out of app option at a different price, then who cares.
Suffice it to say, Apple are being very confusing here and that is no way to build a platform.