On HBR blogs today, I contend that Facebook is the largest news organisation ever. One bit that was cut but may be of interest:
Unlike Google, Facebook’s ads are display ads. They are designed to raise brand awareness so that when you actually shop you are swayed. In that respect, and this has not been lost on commentators, they are in the space of the newspapers and other online networks such as Yahoo!. Indeed, Yahoo! CEO Carol Bartz benchmarked her ad revenue against Facebook noting her annual revenues of $1.89 billion eclipsed Facebook’s purported revenue of $1.86 billion. Trajectory aside, something is going on here.