Love this story. Aldi scooped the pool at the Sydney Royal Dairy Awards.
The consequence? The rules might be changed to exclude retailers (like Aldi) competing against manufacturers in the future.
The reason? Well, Aldi sell their cheeses and other dairy products under their own labels. In other words they are ‘home brands’. And:
- everyone knows how bad home brands are meant to be; and
- no one but Aldi knows who the (Australian) manufacturers are!
But, the bottom line seems clear. Like your cheese? Go to Aldi!