Chickens and eggs

There are rumours today that the forthcoming media reforms will permit multi-channelling on digital television. However, there is said to be a condition: only after a sufficient number of households have bought digital set-top boxes.

Talk about getting your chickens and eggs mixed up! Surely, it is multi-channelling that will encourage consumers to adopt digital television. To require adoption first is a receipe for failure.

2 thoughts on “Chickens and eggs”

  1. When you have more than one channel broadcast by a given network. One might be the regular channel one might be repeats of old shows, another might be news and sports etc.


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