Last time on “the evolution of television” …
- iTunes put TV shows on (ad-free) for US$1.99 per episode; now dropping to less than a dollar if you purchase a whole season
- Google launched its Video Store with episodes of Survivor and The Amazing Race among many others available for variable prices and watching options
- CBS launched a direct TV on demand service similar to iTunes.
- Telstra Bigpond offers download episodes relying on consumer ignorance to keep them on computers.
- NBC offers episodes on the web before they are broadcast for free.
- A blog post anticipates that download TV will have ads.
In today’s installment …
- ABC (in the US) will put free download television on its website but with advertisements. Moreover, the technology is such that those ads will not be easily skipped. Given this and the fact that ABC will have a much clearer ratings picture (not to mention the ability to record demographic information alongside this) will mean a much tigher relationship for advertisers between their dollars and their eyeballs.
And in future installments …
- DVDs with Ads: you may have noticed that you cannot skip over some announcements at the start of DVDs. There is nothing to stop this including paid ads or even the same idea within a DVD. This means that you might find yourself getting your television in the mail until broadband becomes good enough to download HD quality.
- Australian TV networks lose their battle against multi-channelling as others around the world do it anyway!