I have noted earlier the dubious value of Apple TV in Australia given that iTunes Music Store in Australia does not sell television or movies as it does in the US (and costs US$50 more to boot). That has made promotion difficult to say the least.
This week, www.apple.com.au announced that Apple TV was now shipping. The web page as different from the US one as you can see here. (The US one is on the bottom).
Notice that the US version has TV programs as well as photos whereas the Australian one (top) only has photos.
Both pages are the same but for price. The Australian one clearly shows movies and 24. Oops.
You might think that that is a slight mix-up. However, click buy and you get this:
It pretty clearly shows movies (not just trailers). And just below this, it says:
At the bottom of the page it has a disclaimer that The Incredibles, Cars and National Treasure are “available on iTunes in selected countries.” But that is far from saying it isn’t available in Australia. And there is no reference to TV shows in the disclaimer. How hard would that have been to say and be upfront about?
[Update: Engadget writes about this issue].