I am delighted to report that the economics paper on AC/DC I blogged about yesterday was meant as a joke. It takes a lot of work to run an experiment on real people, just for a gag paper. It turns out they meant to play the same AC/DC song in both treatments, but made a mistake and accidentally played two different songs. Thus the genesis of the joke paper.
I still think this leaves Professor Oxoby with a bit of explaining to do as to why they were playing AC/DC as part of an experiment in the first place, however.
It got some serious press too. I had my suspicions but the paper didn’t have the feel of one (maybe that was the point). Anyhow, Robert Oxoby got himself two New York Times blog mentions and a top 10 recent paper download on SSRN for economics; actually, that paper was downloaded twice as many times as all of his other papers together; which I guess will help his career. And, for me, I got lots more visitors to this blog and got to (unwittingly) fuel a joke around the net.