I have remarked about this before, but those anti-piracy ads that are on legitimate store-board DVDs in Australia are intrusive and annoying. They are also inconsistent. They are on some DVDs and not others. So what do you think: would you expect to see them on Buffy the Vampire Slayer or Mr Men? And before you answer, here is clue: the ads are directed clearly at teenagers.
Well of course they are on Mr Men and not Buffy. So my kids have to spend a couple of minutes being educated that there is such a thing as downloading movies rather than buying them at a store. Good one, content providers.
The bigger issue is this: when I buy a DVD, I do not expect them to have ads. There are no warnings that they have ads. Nothing of the sort. This lack of transparency seems to me to be misleading consumers. Surely, the government or ACCC could step in to see that people are buying something they paid for. I have no objection on priniciple to there being ads, I just expect people to know before they watch something whether it will be there or not.