So I finally got around to watching ‘Helvetica.’ This is a documentary about a font. I have written about it before. And I must say, it is the best font-related movie I have ever seen.
Now you might not think that that is much of an endorsement. But it is a gripping 90 odd minutes. I thought I appreciated fonts before but this movie brings typography to a whole new light. Put simply, I simply can no longer look at Arial given the comparative beauty of Helvetica. Indeed, I would have written this blog post in Helvetica except it wasn’t a font option. Tragic. But Helvetica is the font of the Parentonomics website as well as the CITE reports. For marketing documents, accept no substitute. And if you think I’m crazy, watch the movie and see what happens to you.