Legal linking

Sometimes you have to wonder. This is the legal disclaimer on Kraft’s new site to promote a ‘Vegemite’ like product. [HT: Boing Boing]


The circled bit says: “You are also prohibited from linking the Site to another website in any way whatsoever.” This is the site they are referring to. Suffice it to say, I didn’t get far and now I will never know what it was all about!

One thought on “Legal linking”

  1. Interesting question – I doubt the condition is enforceable.
    What is beyond doubt is that this product will disappear without a trace within a year or so.
    Products based on marketing concepts, rather than consumer wants, almost always do.
    (I spent 25 years in the consumer products business much of it trying to prove this principle wrong. I failed).


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