Apple announced its iPad this morning. It is a big iPod that also serves an eBook reader (through iBooks) and also runs iWork (which will make it the presentation tool of choice). Amazing though all that is, it is not the true breakthrough. The amazing thing is the economics. It will have an optional 3G plan with $14.99 per month for 250MB but just $29.95 for unlimited in the US. It is incredibly cheap. Now usually you would think that this would be made up for by an expensive price. However, the baseline iPad costs just $499 with the top of the line one with 3G and 64GB, it is just $829. Moreover, it is available worldwide and is unlocked. Basically, Apple is pricing for a mass market and is now acting like a major rather than the niche company. And so it should. But with technological leadership and such a lead in the market, it is difficult to imagine competitors getting anywhere anytime soon.