Video Podcast – IPRIA Seminar on Banning Tobacco Logos

Last week, IPRIA organized a public seminar on the banning of tobacco logos. I have just posted videos at http://vimeo.com/album/232376. Drop by for an interesting debate on private versus social costs, Government policy and WIPO/TRIPS. Details of the seminar and Powerpoint slides from each presenter are on the IPRIA website.

The Australian Government recently announced its intention to ban the use of artwork and logos in the branding of tobacco products, effective from 2012. In this seminar, four distinguished speakers, comprising: Professor Mark Davison (Law, Monash University); Professor John Freebairn (Economics, University of Melbourne); Associate Professor Angela Paladino (Marketing, University of Melbourne) and Mr Tim Wilson (Institute for Public Affairs), consider the economic, legal, ethical and marketing implications of this decision.

Author: kwanghui

http://kwanghui.com

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