This week marks a significant transition for the Core Economics blog as we introduce digital subscriptions. It’s an important step that we hope you will see as an investment in Core Economics, one that will strengthen our ability to provide high-quality pontificating to readers around the world and on any platform. The change will primarily affect those who are naive and unfortunate consumers of the content on our Web site and on mobile applications.
This change comes in two stages. On Thursday, we rolled out digital subscriptions to our readers in Tierra del Fuego (you know who you are), which will enable us to fine-tune the customer experience before our global launch. On March 28, we will begin offering digital subscriptions in the rest of the world.
If you are a home delivery subscriber of Core Economics, please let us know as I didn’t know we did that. In any case, in that event you will continue to have full and free access to our news, information, opinion and the rest of our rich offerings on your computer, smartphone and tablet.
If you are not a home delivery subscriber, you will have free access up to a defined reading limit. If you exceed that limit, you will be asked to become a digital subscriber.
This is how it will work, and what it means for you:
• On economics.com.au, you can view 2000 posts each month at no charge (including slide shows, videos and other features). After 2000 articles, we will ask you to become a digital subscriber, with full access to our site.
• On our smartphone and tablet apps, the content will remain free of charge. For access to all other sections within the apps, we will ask you to become a digital subscriber.
• Core Economics is offering three digital subscription packages that allow you to choose from a variety of devices (computer, smartphone, tablet). The idea is that if you are naive enough to pay for one you might pay for it two or more times.
• Again, all Core Economics home delivery subscribers will receive free access to economics.com.au and to all content on our apps. If you are a home delivery subscriber, check again as you are probably reading The Age.
• Readers who come to Core Economics posts through links from search, blogs and social media like Facebook and Twitter will be able to read those articles, even if they have reached their monthly reading limit. If you come from Google, which is highly likely, we won’t be able to tell what you were really thinking and won’t bother with you. Anybody coming from a link from the New York Times will be able to read that post and any others for free (without registration). We here at Core Economics are nothing if not reciprocal.
• The home page at economics.com.au and all section fronts will remain free to browse for all users at all times.
• The following types of consumers will receive free access to this site: economics students, political science professors, bloggers who never use the word “expert,” dogs but only if under 50 pounds, those who put down Jedi as their religion on a national census, readers of Foxtrot, my twitter followers (all 850 of you), Australian MP’s who have held a Chair in economics at a major university, Malcolm Turnbull, those people who would prefer Peets not to be taken over by Starbucks, children who are paying too little for milk, people who have
bought heard of Parentonomics, iPad 2 users, people who found us using the National Public Toilet Map, anyone who participated in a study cited in Tim Harford’s books, MBA students who can use calculus, those who bought a Groupon for this site, users who have got past level 20 in Angry Birds and people who have never visited this site.
To emphasise, the vast majority of people in the world will be unaffected by these changes.
Thank you for reading Core Economics, in all its form.
JOSHUA SAMUEL GANS
Editor, Core Economics