So my speculation the other day that the cloud would be embedded in the home by Apple didn’t show up today. Instead, Apple unveiled iCloud that would back up Apps, Music, Docs and Photos to the cloud. Significantly, it would also push software updates for mobile devices and Macs wirelessly.
But the elephant in the room is download limits. Your iPhone will back up every night to the cloud. That means data movement. If you have a few of these in your household, that may well add up. In the US, there are no download or upload limits on broadband. Not so elsewhere including Australia (and, this is what I now care about, Canada).
What is more, the next version of Mac OS (Lion) will only be available wirelessly. That will be a 4GB download to every Mac. Not that everyone has this problem but that will strain things in the Gans household.
So there is a big issue coming with regard to bandwidth and it will likely hit the US too especially on the day Lion is released.
How will it play out? This is a battle related to the net neutrality debate. ISPs are going to start worrying about this. In the US, they may well try and place some limitations on Apple. It is unclear how that battle will resolve itself.
In Australia, if Apple are sensible, they will work out a way to manage some of this. One option will be to store key files locally to minimise transit costs especially over the Pacific. The question is whether ISPs will play ball. I suspect some will and that will provide a boost to them. But what of Telstra and the NBN? How will that work itself out? Should be interesting to watch.