Attracting eyeballs: The Dark Side

When you embark upon writing a blog like this (as I have done), you can’t help but turn to wonder how you get a readership. Even if what you say is interesting, there are so many alternatives for most people, that getting noticed is a problem.

My approach was to see if I had any sources of power I could leverage (at least in away that was not ultimately self-destructive. That is, I turned immediately to the dark-side of market power.

Here is what I have done. I have 80 fresh faced MBA students starting the compulsory Managerial Economics subject here at Melbourne Business School. I like to come up with exam questions based on current business topics (that is, true). So I told them that I would use this blog as the source for those questions. If the students want a little less surprise in the exam, they should read this blog regularly.

So there you have it: I have some power to get my student’s attention and have leveraged that to build readership of this blog.

Fortunately, there is a subtle efficiency here. My main trouble in getting good ideas for exam questions is not coming up with them (I think of them all the time). It is remembering them. By commiting myself to write interesting ideas here I also make it easier for myself in writing the exam.

Actually, even this little exercise has given me an exam idea: am I really going to gain a good following from my dark-side eyeballs strategy? Tune in on exam day to find out!